Jump Start Your Brand

Jump Start Foods was founded in the Spring of 2020 as a pandemic passion project. Founders, Dave and Ted, are seasoned food marketers and brand opportunists. Both bring more than 30 years of experience to the table. They created Jump Start Foods as an outlet for their wealth of knowledge, making long-standing brands new and exciting again.

Brand Messaging & Creative Concepts

Jump Start Foods first came to BRING in their early stages of development. During this time they had just attained two sauces brands, Hoffman House and Bennett’s. They asked for our help to shed new light on these legendary brands by producing new strategic brand messaging and creative concepts. 

Website Development

After applying the new strategy it wasn’t long before business took off and the floodgate of demand had opened. We were then able to assist Jump Start Foods in the creation of their website, which included a store finder with all of the locations that carry their products. With the help of our specialized SEO services, loyal consumers were able to reunite with the lovable and long-standing brands, Hoffman House and Bennett’s. Countless customers came forward to share powerful stories on the website’s contact form thanking Jump Start for bringing these products back to life.

Social Media & Micro-influencer Partnership

Additionally, we were able to set up social media accounts for Jump Start Foods’ brands. These pages will allow Jump Start to speak to their audience directly and respond to their overwhelming number of appreciative sauce enthusiasts. Not only will Jump Start be capitalizing on reaching the existing customer base, they will also be expanding their following through a partnership BRING was able to initiate with Amy Hanten, The Cooking Mom. Hanten has a strong presence on social media with thousands of followers that directly align with Jump Start Foods target audience. This partnership allowed Jump Start Foods to advertise the accessibility of their brands to existing customers, as well as inspire trial for new customers.

Neck Hanger Coupons

Lastly, after Jump Start Foods had their products stocked up on the shelves we were able to assist them in designing and printing neck hanger coupons to display to customers in stores. This incentivizes new and existing customers to stock up on the newly relaunched products with the opportunity for savings. 

Throughout the last year we have been able to assist Jump Start Foods in getting their product not only in stores, but flying off the shelves. The amount of support and thanks Jump Start has received made these jobs so much more rewarding. We look forward to projecting this brand forward by building off of the great momentum they’ve gain in such a short amount of time. To celebrate our success, we decided to have a fish fry to enjoy the great products we’ve been promoting for the last several months.


Energy Shop Website Launch

New Project Launch


CAUTION! This New Web Design is Dangerously Hot

As a family owned business, The Energy Shop understands what it takes to make a house feel like a home. That is why their wide variety of heating solutions are designed to enhance the warmth of an inviting atmosphere. When The Energy Shop approached BRING Studios about redesigning their website, we wanted to apply this same inviting feeling to their new design.

Using inspiring photography provided by The Energy Shop’s multitude of vendors, we were able to create a visually led design that was sure to captivate their audience. Our clean and strategic design allows for customers to clearly envision themselves in beautiful scenes featuring The Energy Shop’s products. The design of The Energy Shop’s website is a direct reflection of the quality of, not only their products, but also the service they provide to their customers.

Though a web design may be what captivates a consumer, if someone is unable to find a website then the design has no purpose. This is why BRING Studios prioritizes enhancing SEO in each of our web designs. This guarantees that we are putting our client in front of their target audience. Our experts are trained to bring results by having websites work for a brand.

Through the balance of a brand-led design and the application strategic SEO practices, the Energy Shop’s website is fully revitalized and ready to re-launch their brand. To view more of BRING’s websites, please visit our web solutions page. If you are interested in revamping your website, please contact us. We would be happy to talk through the numerous ways we are able to enhance your brand.

Visit energyshop-gb.com

7 WooCommerce Extensions FTW

woocommerce Extension Recommendations


Maximize Your Stores Shopping Experience with these woocommerce Extensions and Plugins_

How can you make your online shopping experience reach more potential customers, be more engaging, or provide better incentives for bigger sales? We’ve put together a list of our favorite eCommerce extensions and plugins.

Facebook for Woocommerce

Connect your store to your Facebook account to sync products and drive traffic to your website for sales. This plugin allows customers to add items to their cart directly from your business’s Facebook page. You can also design and purchase your Facebook and IG ads directly through WooCommerce, as well as, add a chat feature on your website that utilizes Facebook’s Messenger App. 

Facebook for WooCommerce

WooCommerce Subscriptions

Do you have a consumable commodity? Something that will run out and that users will likely need more of? WooCommerce subscriptions can help get your customers committed to a regular purchase. My favorite example of this is The Succulent of the Month Club, (obviously). I’m definitely not sure that they’re using the WooCommerce Subscriptions extension but you get the idea. 

WooComerce Subscriptions

Dynamic Pricing

Dynamic pricing let’s you give your customers percentage or dollar amount discounts based on custom rules that you set up. For example, if you have a store selling socks and underwear, you can give your customers a free pair of socks when they purchase 3 pairs; you can give a 10% discount when they spend more than $25; or you can make all underwear 13% off. 

Dynamic pricing gives you control over how you position your pricing and give customers incentives to buy.

Dynamic Pricing

Yotpo : Product & Photo Reviews for WooCommerce

Collect reviews, ratings and photos from customers who have purchased your product! Yotpo allows you to leverage social proof to help sell your products. You can even display ratings in your organic search and Google Ads, use customer content for social posts, and build a community around your brand.

Yotpo Reviews & Ratings

WooCommerce Points and Rewards

Start a loyalty program! With this extension you can reward your customers for their purchases and other actions, like writing reviews, with a point system that can be redeemed for discounts. You have the control to define how many points are earned for purchases and the value of those points. You can even decide the maximum discount that can be earned using points at the cart, category, and product level.

Common goals for a loyalty program:

  • Sign up customers for the loyalty program
  • Identify who your customers are
  • Enhance personalization
  • Incentivize repeat purchases
  • Encourage brand engagement
  • Drive traffic to your store

WooCommerce Points and Rewards

Product Add-Ons

Customize your products with add-on fields. With this you can add gift-wrapping, personalization, set-up fees, upgrade to a premium material, and so much more! The only limit is your imagination. You can even show the add-on field as a thumbnail image to create a more visual shopping experience. This extension may not be as exciting as some of the others but it exceeds expectations when you need to add customized options for your products. 

Product Add-Ons

Mix and Match Products

Selling cases of beer? A dozen donuts? Custom Tshirts at your print shop? Now you can set a minimum order limit of the assortment and define which items are available to choose from. You can decide if the price is static for the assortment size or if it is priced per item and totalled. You can also have your items shipped together, shipped separately, or not shipped at all. So many ways to mix and match your products! 

Mix and Match Products

As you can see, there are many ways that you can improve the shopping experiences of your customers, and BRING is here to help! Check out our website development services for more information on our brand-led, conversion-driven websites


Creative Website Copywriting

How to Write Creative Content for Your Website


Lead with the brand and everything else will follow_

Your mind is cloudy, fingers ache from pressing the backspace button and vision has blurred from staring at a blinking cursor for hours. If you are experiencing any or all of these symptoms, odds are you are trying to write body copy about your own brand.

Writer’s block is surprisingly common for small business owners who are tasked with the challenge of putting their brand on paper. Oftentimes we see brands focusing too heavily on the technicalities of their industry, rather than creating organized and digestible content for their website. We also see the other side of the spectrum, where content is too vague and the focus on the copy is frequently changing making it hard to follow.

Where do I start?

We meet with many companies that focus on what they do or the product that they produce, rather than how they make a difference. By discovering your brand and leading with a brand message in all communication, you immediately tell customers your reason for being.

The first thing that people need to recognize is that consumers care less about the “what” your brand supplies and more about the “why”.  Of course, this was a concept simply presented by Simon Sinek in his, now famous,  TED Talk How Great Leaders Inspire Great Action. Sinek explains that the “why” of your brand is what separates you from your competition and is the push that propels your company forward.

Once you are able to narrow into a company’s why then you are able to project that passion into the voice of the company. This is why before developing a website for a client, we start by providing them with a brand audit. This audit allows us to find that core and dissect a brand’s strengths and weaknesses. From there we are able to create a distinct tone that not only solidifies the foundation of a company, but also directly appeals to their target audience.

Focus on your “why”.

It is passion and purpose that a consumer is attracted to, not a product.

Don’t believe us? Here are two sample paragraphs, one that focuses on the “what” of a company and another that projects the “why”.

Leading with “what”

Established in 1983, Blah Blah Business and Company provides great service to a variety of consumers. Though we are based out of Somewhere, Wisconsin our company is able to provide products and services nationwide. Our facility of 30,000 square feet is continually expanding to create opportunities to better serve our customers.

Leading with “why”

Blah Blah Business and Company utilizes new technologies to improve the lives of our customers every day. Our dedication to customized solutions not only saves customers both time and money, but provides greater opportunities in qualifying new business leads. As an industry-leading company, we strive to take the stress and frustration out of the sales process and deliver data-driven results.

Notice how the second paragraph makes the company sound competitive and forward-thinking? Showcasing the things that motivate your company can give you the key to solidifying your voice and attracting customers. If you are still unsure of where to start, download our free brand audit document to discover your company’s “why”. Our best advice is to be honest with yourself, get members of your team involved, and allow this to open new doors for conversation. Insight is at your fingertips, let us give you a boost so you can reach it.


The Power of Engagement

Engage on Social Media


We’ve lightly touched on engagement in our recent posts The Great Social Media Strategy Reset of 2021 and Social Media Trends for 2021 but now I want to dive in a little deeper into what it means to be engaged in social media and how you can be better engaged with your followers moving forward.

Engagement from a user perspective looks like:

  • Did they view your video?
  • Did they like your post?
  • Did they leave a comment?

The type of engagement I would like to discuss is YOUR brand engagement. This includes your content and consistency of posting, as well as, your responding and reacting to clients, customers, followers.

A content strategy is an excellent place to start when talking about your engagement. In order to ensure that you are providing real, relevant, engageable content for your audience, we recommend creating a social media marketing calendar.

SKIP TO THE END TO DOWNLOAD OUR FREE SOCIAL MEDIA CALENDAR TOOL

Once you’ve defined your target audience it becomes easier to determine what you will provide for them. Some of our favorite content categories include:

  • Company/Culture
  • Accolades/Awards
  • Projects/Work
  • Employee Recognition
  • Industry Insights

  • Driving Traffic
  • Value
  • Fun/Creativity
  • Community Involvement
  • Holidays/Events

Responding and reacting to posts can go even further than just liking comments and thanking people for their feedback. Being really engaged with your audience should also include a concerted effort to check in on your clients (B2B) and engage with their posts; or (B2C) be aware of the conversation surrounding your brand so that you can be a part of it!

And, do everything with personality. As with everything we do, BRAND is our passion and being brand-led is our driving force. Not everyone has a wild and crazy personality and that’s okay – but having a serious and compassionate personality doesn’t have to be dry. Just make sure that your personality online is on-brand with who you are at your core and you are speaking to your customers in a personable way.

Now, I know I’ve said “consistency” a few times already, but it merits a mention at least one more time. Be consistent. You may need to start small, that’s okay – just keep going. Admittedly, we have been challenged with consistency – mostly because we throw ourselves into our client work and only look up to notice that we’ve been neglecting ourselves again. I’m sure many of you can relate. But this is important and we are being accountable to it.

Download our Free Social Media Calendar Template!

Creating a customized social media calendar can help your team stay on task and remain consistent in reaching and engaging with your audience! Download our free customizable calendar tool and get planning!


Social Media Trends for 2021

2021 Social Media Trends


Now that you have (hopefully) revised your social media targeting, there are several social media trends to know about.  These trends are so IN right now! See how you can employ these tactics in your marketing plan.

Don’t worry if you’ve already outlined your 2021 strategy, you can still fit these in somewhere and it may even be easier to see where they can go with a clear plan already established. So, let’s get to it!

The Trend: Stories on Facebook and Instagram

Why we love it: Stories are becoming increasingly hard to avoid. They’re on Instagram and Facebook, front and center, keeping your post at the top of your customers feed unless or until they watch you (which is the goal BTW) and BONUS – you can see exactly who saw it! YAY!

The Trend: Instagram Reels

Why we love it: 3-30 second video clips – it’s the Instagram version of TikTok. You can record or upload video files, mix with music, text, and stickers. Reels will help you increase your visibility showing up in the reels tab, the main profile grid, in feeds and under “Explore”.

Reels is a great way to engage with a younger customer base and to join in on viral conversations. See more about viral conversations below. 

The Trend: Hashtags

Why we love it: This is the trend about trends. Hashtags started on Twitter, but now are common across all platforms to filter out content and create communities around topics, causes, and events. Twitter has easy to access trending data. If you want to join a trending topic and often a global conversation – hashtag away!

The Trend: Hashtags

Why we love it: This is the trend about trends. Hashtags started on Twitter, but now are common across all platforms to filter out content and create communities around topics, causes, and events. Twitter has easy to access trending data. If you want to join a trending topic and often a global conversation – hashtag away!

The Trend: Facebook Shop

Why we love it: Ecommerce brands can fairly easily set up a facebook shop that integrates with your ecommerce site. Don’t miss an opportunity for sales by not sharing your products on Facebook.

The Trend: Influencers

Why we love it: Influencers are pop-u-lar (I wrote it like that hoping you would say it in your head with all the sass that a clever double-meaning word deserves). Influencers have so many followers and do so well with social media, so if it seems right to you, capitalize on that by finding an influencer to mention or showcase your brand – catapult your awareness and set a proper tone for the masses.

While considering what influencer is right for you, we recommend seeking out micro-influencers that are local or well-respected in your brand’s product niche.

The Trend: Viral Conversations

Why we love it: This is where you’re conscious enough about the social climate to be able to join in on viral memes, viral videos, or viral topics (in other words: “what everyone is talking about”) and add your own personalization to it. Staying on brand, of course.

A great example of this is the #GirlDad conversation that rose up in the wake of the tragic and untimely death of Kobe Bryant.

The Trend: LinkedIn Connections

Why we love it: Connecting personally to your clients and potential customers on LinkedIn is much more useful than sharing on a company page. I would recommend to post on your page, and encourage all of your employees to share your post to reach their connections as well. Forcing employees to do that is really bad taste but encouraging them? Yes. And encouraging can be as easy as letting your employees be involved in the making process, or being featured in the post.

Pro Tip: sharing posts of your employees/staff is bound to get engagement. People like to “see” people they know!

Additionally, personally connecting and introducing yourself to new clients if you haven’t made prior contact can help to promote your company in a real and focused way.

What is your favorite trend on social media right now? Find us on one of the aforementioned social networks and let us know what trends are working for you and what you plan to add to your social media strategy this year!


Mobile Modular Video Series

BRING Produces Video Series for Mobile Modular


Building Advanced Manufacturing Skills with Mobile Modular_

Mobile Modular Training Systems provide innovative training equipment and curriculum to build Advanced Manufacturing skills. Mobile Modular is revolutionizing the way in which manufacturers are being trained by introducing flexibility and versatility to the training process. This differs from traditional training equipment in that all of their training systems are portable. This makes it incredibly easy to bring the training to its students whether it’s in the classroom, in a conference room, or on a shop floor. Mobile Modular is also built to be constructed, taken apart, and reconfigured over and over, each time offering a new outcome. This offers a truly unique training experience that their competitors can not match.

Being created by a group of engineers, Mobile Modular knew they had created something great but they struggled with creating a clear and compelling voice for their brand. They came to BRING asking us to help solidify their brand by creating five videos featuring various benefits they have to offer while creating a concise, consistent tone for their brand. As always, we rose to the challenge.

We were able to assist Mobile Modular in creating brand-led promotional videos. Our process of creative storytelling requires all hands on deck to ensure we create a full and clear image for our target audience. Whether or not someone is in the field of advanced manufacturing, it was important we were able to give our view digestible information to create a clear picture of who Mobile Modular is and what they do.

Take a moment to video series we were able to create for Mobile Modular:

Modularity

Cost Effective

System Expansion

History

Industry Application


The Great Social Media Strategy Reset of 2021

Social Media Strategy for 2021


What better way to put out the dumpster fire that was 2020 and embrace the new year than with a fresh perspective on your social media strategy. Coming up: Part 1 on how to engage better with your followers on social media. Also, if you’re not engaging on social media, you’re not engaging. Now is the time to step it up.

For the purposes of this super informative blog post about social media trends for 2021 (#keywords), we are going to be talking about the power hitters: Facebook – Instagram – LinkedIn – and Twitter. And, what better place to kick this off than by…

Defining Your Target Audience

You may already have your target market and customer personas defined, in which case, it will be useful for you to know the main personas that are being served at each of these networks.

Facebook

Facebook is basically everyone Millennial and up. (I took the liberty of linking a source that shows the generations by birth year HERE in the event that you don’t already know.) This market would be everyone but the younger generations are not sold on Facebook. They’re looking for a little more originality and don’t really want to have conversations online that will be subject to their grandma. Let me clarify, they are still in attendance but if your customer base is Gen-Y or Gen-Z, you will want to aim your focus on a network that caters specifically to them like Instagram, TikTok, or Snapchat.

Still, Facebook is a huge market. Worldwide it has 2.7 BILLION – with a B, monthly active users. It’s algorithm for reaching just the right niche in its social advertising is unmatched. Where Google is unmatched for finding new customers with keywords, Facebook finds potential customers with interests and with online behavior. With that in mind, all content types do well here – video, links, images, text – and all intersectional demographics are present.

Instagram

Instagram is for visual content. If your business produces great visuals: images, video, or the like, you should be all over this one. And even if that’s not what you DO, per se, if you have the capability to produce great visual content, Instagram could really help you spike your engagement. Even though you aren’t able to share links (thumbs down), engaging with your post is as simple as a quick double tap (thumbs up).

LinkedIn

LinkedIn is all B2B. Highly motivational and trying hard to be inspirational; all high fives and business relationships. From a professional perspective, if you do business to business work, do a lot of hiring, or consider yourself an industry leader/influencer you should definitely be present and active on LinkedIn.

Twitter

Finally, Twitter. I think of Twitter as a brand ambassador. No better way to define your brand personality than by engaging with people through conversations. Twitter makes you get to the point, short and sweet in 280 characters or less – that’s never stopped people from writing stories on Twitter, but I digress.

Making a Plan for Your Sharable Content

Knowing where to be is only half the battle. Knowing HOW to engage your customers is where you want to put some extra thought. Looking at your customer personas, ask yourself some of these behavioral questions:

  • Do your customers/clients/followers like memes?
  • Do they want links to reputable data sources, studies, and research?
  • Do they spend their downtime scrolling through short, fun videos?

Once you’ve defined these target metrics, decide how each specific network will be used. For example:

On Twitter

  • we will share company updates, news and information (what)
  • we will @ mention clients and #hashtag whenever possible in both relevant and fun ways (how)
  • we will only post when we have relevant updates to share or in conversation with customers (when)
  • person A is responsible for sharing updates, Person B is responsible for monitoring and engaging (who)

On IG (that’s slang for Instagram)

  • we will share finished project videos and photography (what).
  • approved photo filters are Lark, Crema, and Perpetua (how).
  • we will post to our IG Story at least once every day (when) and we will store relevant sharable content on XYZ drive for accessibility(where).
  • person A is responsible for project posts, Person B is responsible for Story content (who).

Why? Because data has shown that being consistent is the most important factor in being relevant (and staying visible) on social media.

TEASER: we have more tips on being engaged and how to bolster that engagement coming up in our follow-up post The Power of Engagement.

What can you take away from this? Do you need to need to more clearly define your target audience? Will you set up expectations for each social network? Find us on one of the aforementioned social networks and let us know how you plan to revise your strategy for the new year!


WIT TF is going on!?

WIT TF is going on?

Bring designs new label for Hinterland beer, Wit TF


bringresults

WIT TF is going on. And so is Liquid Provisions- two new beers from Hinterland and two new package designs from BRING Studios. From their website to brand videos to names and label designs, Hinterland always turns to us to get the creative juices and beer flowing.

The first beer, WIT TF, was inspired by a traditional Belgian White before Hinterland put their own twist on it. They gave their beer a facelift by infusing grapefruit peel, coriander, and cardamom. Look out! This flavor packs a punch. WIT TF takes its name from the flavorful twist on WIT beer and is derived from the longer Polish version WITCZAK ( /Wit -saHK.) as the beer is great for the bold personalities, the ones who love to stand out in a crowd, and demand to be heard.

The second beer, Liquid Provisions, was inspired by a partnership with Voyageurs Sourdough, a local Green Bay Bakery and Artisan Breadsmith. Both Hinterland and Voyageurs have a love for working with Wisconsin local grains and producing hand-crafted, delicious products. They are a true match made in heaven. The new beer, Liquid Provisions, was made with actual loaves of Voyageurs’ sourdough in its brew. This beer embodies all of the delicious goodness you would expect from drinking bread. Cheers!


Sparks Fly with new Century Drill Brand Video.

BRING tells Century Drill story in new brand video


bringresults

When Century Drill wanted a BRAND-LED video that told their unique story of “making things the way they used to be made” they turned to BRING studios. Why? Because as they said “Not many video production companies understand branding quite like you do”

From New York to Chicago to Green Bay, the Century Tool brand story has never wavered from its commitment to quality. (A word that’s easily thrown around)  Century wanted to demonstrate the process they take to make better power tool accessories through stronger metal compounds, non-compromising manufacturing techniques and incessant QC testing. In addition to quality, Century offers  the trade and consumers one of the broadest product lines on the market- demonstrated by their “blue wall” of products and many hardware stores. Finally, by focussing solely on power tool accessories and not the power tools or tool boxes or other other products, Century could perfect their craft and become the go-to brand for many professional builders and mechanics.

BRING Studios worked with the client to create the Century Tools brand video to be used for sales presentations. From initial scripting to production on location in Wisconsin, Minnesota and at BRING Studios, the video gives customers a clear understanding of the Century Brand and their superior products.