Design Trends: UX & UI

Web Design Trends of 2016


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It is exciting to see that websites are moving in a different direction that allows information to be easily accessed while not bombarding the user as soon as they get to a website. The recent UI trend to organize information in a way that isn’t directly in your face and keeps the viewer on the homepage is picking up steam. Here are three ways in which websites are taking a fresh, new step forward.

The Hamburger Stack

The Hamburger Stack has become a commonplace and easy way to indicate to users that more information is available while not cluttering the top of a website with numerous links. By using the Hamburger Stack, it frees up the top of the page, which adversely helps content stand out.

Worried about adding clicks to the UX? No need. The Hamburger Stack is a staple in responsive websites, which is now even more prevalent due to Google’s update in April 2015 requiring all websites to be responsive across all devices. That being said, users will see the Hamburger Stack much more which will easily transition to the computer monitor.

The Scrolling Page

Also based off the prevalence of responsive websites and how they are viewed on mobile devices, scrolling pages are becoming more common. According to Jerry Cao of uxpin.com, “placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices. The technique works especially well for sites that want to lure users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.”

If used correctly, the scrolling page can replace clicks with scrolls down the page. However, an important aspect to consider in this scenario is the accessibility to the main menu, no one wants to scroll down to a deserted island in the middle of a page.

Inserting some smooth scrolling code might also help to vary what type of scrolling is occurring at different sections of the site.

The Death of the Slideshow

Almost every slideshow is located under the main menu and cycles through a few different images. Breakout! There are other options that will help your site be more relevant and unique.

While talking to Alex Blicharz, Interactive Director at BRING, I learned this. A site’s Google search results directly correlate with the amount of text there is relative to the top of the page. Enter search engine optimization…

Many sites already use slideshows, and in some cases it is warranted. However, in order to build a unique site, an easy first step is to swap out the old, played slideshow. An alternative is to utilize typography in an expressive way that also gives insight into the website’s focus. This text, which is close to the top of the page, will also boost SEO results. Another way to draw interest is to incorporate motion, which could be seen in a quant video or subtle animations throughout the site. Humans are naturally drawn to motion. If used effectively the user will automatically be drawn into the site.


Top level social media strategy

3 Steps to Implementing a Social Media Strategy


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Let’s take a look at all the various social media services and tools we can name in 30 seconds:

Feel overwhelmed yet?

It seems that every single day we are hearing about the next big thing, but this is making it more and more difficult to represent oneself or one’s brand. That is the benefit of implementing a top level social media strategy as you promote yourself. Here are 3 easy steps to get started.

1. Identify your ideal customer

The first step is to really identify your target customer beyond, “anyone who is interested in my services.” Who are your current customers and what characteristics do they share or purchases do they have in common? Are they men age 18-24, business professionals age 25-54, or do they have a particular household income? Your goal here is to get as specific as possible because there are similar potential customers who could also benefit from your products and services.

2. Identify your customer’s social networks

With this ideal customer in mind, your next step is to identify their social networks. A younger ideal customer may favor Instagram and Twitter, while an older ideal customer may favor Facebook and Pinterest. The main takeaway here is you don’t have to be active on every social media platform. Just those where your current and potential customers are, as well as those that just make sense for your business. For example, a restaurant may be more successful with social media platforms like Facebook and Instagram to share photos, specials and engage patrons to then share their photos and dining experiences. A B2B company however may see more success with Facebook and LinkedIn to humanize their brand and share industry news and content.

3. Plan a post a week calendar

Planning your content is critical to your overall message, and it will also save you time and headaches in the long run. You won’t be in a time crunch and prone to push out less than thoughtful content, and you can also work ahead as time permits. If you have a monthly special or theme, craft your posts around it. This also allows you to create a balance of information, entertainment and sales. People don’t frequent social media to be sold products, so be mindful in giving them what they want with just a sprinkling of sales on top. Humanize your business and create a community of followers that are loyal to your company and brand. You want to create brand ambassadors who will share your content and message. Sales will naturally follow this.

With this top level strategy in place you’re positioning your business to reach customers where they already are, and that’s half the battle in what is becoming a more cluttered digital market every day. From here the possibilities and data available to you open up. You can begin to see trends in time, topic and demographics. But that’s for another day. For now take a deep breath and get going on these 3 easy steps. No interest or time for social media management? We can help, just give us a call!