In a world of digital clutter, zombie scrolling on phones, mistrust of government, isolation and divisionism, we as human beings are yearning for a meaningful connection and an emotional ROI. For many, a brand connection is a more trusted relationship because the perception of the brand is consistently reinforced and delivered. 

Brands should strive to be human because it allows them to connect with their audience on a deeper level. When a brand has a human-like personality, it can establish an emotional connection with its audience, which can lead to stronger brand loyalty and a more positive perception of the brand. At BRING, we believe in  Brands Being Human™. During our brand development process we focus on a brand’s emotional value and true persona to drive the communication and conversation. 

“There’s the art of communication and the science of communication and in recent years we’ve lost sight of human connections. At BRING we say it’s about heartbeats more than algorithms because humans connect with art. No-one goes to a museum to look at scientific equations. No, art speaks to the human soul and drives us to react. It’s really that simple.”   David Richards, Creative Director, BRING.

Here are a few reasons why brands should be human:

  1. Establishing emotional connections: People tend to relate to other people more easily than to abstract concepts or products. By giving a brand a human-like personality, it can create an emotional connection with its audience.
  2. Differentiating from competitors: In today’s crowded marketplace, it can be challenging for a brand to stand out. By developing a human-like personality, a brand can differentiate itself from its competitors, making it more memorable and appealing to customers.
  3. Building trust: When a brand is perceived as human, it can build trust with its audience. People tend to trust other people more than they trust corporations or faceless entities.
  4. Increasing engagement: A human-like brand is more likely to be engaging and entertaining, which can increase the chances of customers sharing its content and talking about it with others.

Overall, by being human, brands can build deeper relationships with their audience, increase customer loyalty, and ultimately, drive more sales.

BRING is a national, award-winning, brand development company that engages in soul searching discoveries with clients across the country. They also believe in Brands Being Human, as if you didn’t know that already.