BRAND DEVELOPMENT
We’re a brand-led, brand-humanizing BRAND_
Our roots are in brand development and our discipline is communicating its unique promise at every touchpoint. Our Brands Being Human process never fails to ignite the soul of a company and deliver insight and direction to clearly and confidently emit your brand aura. We bring together research, data and years of experience to create a brand position that truly reflects your unique human trait with passion, truth and surprise.
If you don't believe in creating your own unique brand then you're passively letting your audience create one for you!
Internal Branding
Your people are your brand- whether they are customer-facing or not. Every employee needs an emotional purpose beyond their job title. By understanding the brand internally and defining their role in its success, employees will be more engaged, more loyal, and better ambassadors for the company. Through energized, internal brand manifestos and inspiring environmental graphics we can motivate your team to rally around and deliver a powerful idea.
LOGO & TAGLINE DEVELOPMENT_
A logo is not a brand. Along with a tagline, it visually and succinctly communicates the brand promise in the quickest, most memorable form. Our logo design process delivers relevant logo options along with color rational and font declaration. Tagline development works simultaneously with the logo and is visually presented as a complete visual unit.
Brand Guidelines_
Brand guidelines are an important brand-building document to police the use of all logos, styles, fonts, and tone of the brand. However, we humanize the document to energize your team by rallying them around a promise that they deliver to customers every day. So much so, that clients even use our brand guidelines for recruiting purposes.
