Xperience Fitness

After years of using direct mail, Xperience Fitness came to us with the quest to help uncover their true customer, their authentic brand and a relevant channel of communication. After touring gyms around the midwest and interviewing staff and members, our brand audit process led us to a target persona and brand promise of becoming “Unstoppable.” 

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The Unstoppable brand messaging and images were woven into every aspect of internal and external branding.

By utilizing digital media, we could track clicks, drive web traffic and funnel leads to each gym.

Outdoor boards and TV spots supported the brand and promotions on a monthly basis.

Environmental graphics at each gym re-enforced the brand and built a sense of membership commitment.

Award Winning Video Production


We helped Xperience Fitness grow to 14 regional gyms and   






Something Else

“We tapped David and his team for our rebranding project because of their track record and brand development process. Internally, our staff identified with our new direction and gym members were energized by the motivational direction of the messaging. Overall, our clubs have increased membership and have elevated their position in the marketplace through high-level creative and targeted digital channels.”

– Jon Barton, CEO, Xperience Fitness

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