Now that you have (hopefully) revised your social media targeting, there are several social media trends to know about.  These trends are so IN right now! See how you can employ these tactics in your marketing plan.

Don’t worry if you’ve already outlined your 2021 strategy, you can still fit these in somewhere and it may even be easier to see where they can go with a clear plan already established. So, let’s get to it!

The Trend: Stories on Facebook and Instagram

Why we love it: Stories are becoming increasingly hard to avoid. They’re on Instagram and Facebook, front and center, keeping your post at the top of your customers feed unless or until they watch you (which is the goal BTW) and BONUS – you can see exactly who saw it! YAY!

The Trend: Instagram Reels

Why we love it: 3-30 second video clips – it’s the Instagram version of TikTok. You can record or upload video files, mix with music, text, and stickers. Reels will help you increase your visibility showing up in the reels tab, the main profile grid, in feeds and under “Explore”.

Reels is a great way to engage with a younger customer base and to join in on viral conversations. See more about viral conversations below. 

The Trend: Hashtags

Why we love it: This is the trend about trends. Hashtags started on Twitter, but now are common across all platforms to filter out content and create communities around topics, causes, and events. Twitter has easy to access trending data. If you want to join a trending topic and often a global conversation – hashtag away!

The Trend: Hashtags

Why we love it: This is the trend about trends. Hashtags started on Twitter, but now are common across all platforms to filter out content and create communities around topics, causes, and events. Twitter has easy to access trending data. If you want to join a trending topic and often a global conversation – hashtag away!

The Trend: Facebook Shop

Why we love it: Ecommerce brands can fairly easily set up a facebook shop that integrates with your ecommerce site. Don’t miss an opportunity for sales by not sharing your products on Facebook.

The Trend: Influencers

Why we love it: Influencers are pop-u-lar (I wrote it like that hoping you would say it in your head with all the sass that a clever double-meaning word deserves). Influencers have so many followers and do so well with social media, so if it seems right to you, capitalize on that by finding an influencer to mention or showcase your brand – catapult your awareness and set a proper tone for the masses.

While considering what influencer is right for you, we recommend seeking out micro-influencers that are local or well-respected in your brand’s product niche.

The Trend: Viral Conversations

Why we love it: This is where you’re conscious enough about the social climate to be able to join in on viral memes, viral videos, or viral topics (in other words: “what everyone is talking about”) and add your own personalization to it. Staying on brand, of course.

A great example of this is the #GirlDad conversation that rose up in the wake of the tragic and untimely death of Kobe Bryant.

The Trend: LinkedIn Connections

Why we love it: Connecting personally to your clients and potential customers on LinkedIn is much more useful than sharing on a company page. I would recommend to post on your page, and encourage all of your employees to share your post to reach their connections as well. Forcing employees to do that is really bad taste but encouraging them? Yes. And encouraging can be as easy as letting your employees be involved in the making process, or being featured in the post.

Pro Tip: sharing posts of your employees/staff is bound to get engagement. People like to “see” people they know!

Additionally, personally connecting and introducing yourself to new clients if you haven’t made prior contact can help to promote your company in a real and focused way.