Using video to add value to your company online

How Does Video Add Value to your Digital Presence?

Why Use Video?

In today’s culture, people are busy. If you want to catch their attention you have to be engaging and you have to be fast. BRING Studios offers the perfect video solution to quickly convey your message.

Videos Are Engaging

This means you are creating and sharing content that people care about or enjoy. Whether it strikes a sensitive chord or tickles their funny bone – an engaging video keeps the attention of the viewer through to the end.

Videos Relay Information Quickly

People don’t have time to read all of the details necessary to give an emotive account of the message you are trying to communicate.  Video allows us to overlap imagery with audio to create a feeling while simultaneously presenting your content.

Video Stats

According to the results of video marketing are staggeringly high. Did you know..

  • Video generates 3x as many monthly visitors to a website as other content
  • Visitors spend 88% more time on a website that includes video
  • Organic traffic from search engines increases by 157%
  • Consumers are 46% more likely to seek information about a product or service after seeing in an online video
  • Consumers are 85% more likely to buy after watching a product video
  • 52% more confidence in their online purchase

— Matt Aunger B2C BRANDVIEWS

That’s impressive, but it’s not just about having a video on your website or on social media – it’s about knowing the right type of video for your audience.  Understanding who visits your business online, where they visit you, and for what purposes, help to drive the type of video content you should invest in.

BRING Studios Video Examples

Let’s say you are a dentist whose patients are typically referrals or find you online through search. Using video, you can take that opportunity to talk about your patient care philosophy. Dental services are high anxiety to begin with so each of the oral surgeons at Bay Oral Surgery & Implant Center have a welcome video on their bio page to help their patients feel comfortable with them as doctors and with their ability to successfully perform their surgery.

Emotion can also be communicated through product videos. As shown in the product videos BRING developed for August Haven, that delivered the style and emotion of a lifstyle brand through artistic and aspirational imagery.

BRING Studios can help you determine the best type of video to showcase your brand, product or services and then execute your on-brand video to perfection!