Burnham Richards rebrands with new name to better reflect their promise.

After 14 years of success as burnham richards – brand elevators, the De Pere based branding and digital agency is changing its name to better communicate its existing brand promise to clients and to amplify its staff mantra. The company changed its name to BRING to solidify its promise to focus on developing a brand with a shared passion and to bring creative surprise to every piece of communication that surrounds it. In a fragmented sea of companies offering singular marketing specialties, BRING differentiates itself by uncovering the core truth and delivering brand-led solutions that become the nucleus of entire marketing campaigns.

“We’ve seen a transition from agency of record to agency of resource. More than ever, clients want better, more efficient work and they are looking to companies like us to bring brand solutions and high-end executional resources,” explained David Richards, BRING principal, “We start with the brand then surround it with the perfect mix of resources. It’s not about selling services, it’s about bringing results.”

Started in 2002, the company founders brought their national brand experience from Harley-Davidson, Northwest Airlines, Polaris, Mall of America and Minnesota Office of Tourism to regional brands including Nicolet National Bank, Grand Central Station, Bay Oral Surgery, Xperience Fitness and WG&R Furniture. Located on George Street in De Pere, BRING has an experienced team who develop brands, concept ideas, produce TV spots and video content, design & develop websites and execute digital and traditional media buys.

“At BRING, it’s all about energizing the meeting with fresh ideas and smart strategies,” Richards elaborated. “As we work with clients directly or through their in-house marketing teams, we offer full collaboration with a synergy of skillsets. No egos, all teamwork.”

The company also plans to move locations this fall to expand their resources to include on-site photography and video studios/production, and strengthen their media buying power.