In a world of digital clutter, zombie scrolling on phones, mistrust of government, isolation and divisionism, we as human beings are yearning for a meaningful connection and an emotional ROI. For many, a brand connection is a more trusted relationship because the perception of the brand is consistently reinforced and delivered. Add to this, the fact that manufacturing brands tend to overly focus on product specs, quality specs and somewhat generic selling points- and there is so much opportunity to differentiate your brand with human attributes and emotion.

Manufacturing brands should strive to be human because it allows them to connect with their audience on a deeper level. When a brand has a human-like personality, it can establish an emotional connection with its audience, which can lead to stronger brand loyalty and a more positive perception of the brand. At BRING, we believe in Brands Being Human. During our brand development process we focus on a brand’s emotional value and true persona to drive the communication and conversation. 

Here are a few reasons why manufacturing brands should be more human:

  1. Establishing emotional connections: People tend to relate to other people more easily than to abstract concepts or products. By giving a brand a human-like personality, it can create an emotional connection with its audience.
  2. Differentiating from competitors: In today’s crowded marketplace, it can be challenging for a brand to stand out. By developing a human-like personality, a brand can differentiate itself from its competitors, making it more memorable and appealing to customers.
  3. Building trust: When a brand is perceived as human, it can build trust with its audience. People tend to trust other people more than they trust corporations or faceless entities.
  4. Increasing engagement: A human-like brand is more likely to be engaging and entertaining, which can increase the chances of customers sharing its content and talking about it with others.

BRING delivers results-driven, Creative Marketer for Manufacturers. Capturing attention and influencing attitudes and behaviors to drive sustainable and profitable growth. They are based in Fort Worth, Texas and lead manufacturing clients through brand discovery/ strategy to creative solutions, video production and web/digital campaigns.