BRAND-LED COMMUNICATION
Data drives. Heart strings pull.
Through fragmented media, digital clutter, societal mistrust and polarization, we see the opportunity and the human necessity to reset communication through trust, engagement, relevance and authenticity. We’re talking true authenticity that rises from the inner being of your brand not created on social media. We believe a brand should bare your soul with a human trait because in this world, and honest, simple, compelling, and creative message will shine more than ever. For over 20 years, we have helped humanize brands across many industries, because no matter what you sell, ultimately people buy people- so the more human your brand, the better. These benefits range from creating trust and emotional connections with consumers to driving business success.
human aspect:
A strong B2B brand, which is critical for business success, is characterized by its human aspect. This includes the personal connections and emotional interactions that set brands apart.
customer experience:
A majority of customers (64%) feel that companies neglect the human aspect of the online customer experience. This underscores the importance of human-led marketing in creating personal experiences demanded by consumers .
empathy and understanding:
Brands need to approach customer concerns with gravity and avoid making light of deeply personal issues. This demonstrates the need for empathy and understanding in brand interactions .
rallying around the flag:
By centering human beings within the brand promise, businesses create trust, loyalty and purpose for customers and employees alike.
In conclusion, being human is not just a nice-to-have for brands, but a critical aspect of their success. By creating trust, emotional connections, and personal experiences, brands can drive business success and set themselves apart in a competitive market.
We create a Brand Tribe within your organization to rally the troops & lead the charge.
Through our Brands Being Human process, we uncover your brand’s Soul, DNA and Aura. Because we go deeper, ask harder, get buy-in, build excitement and unearth the true reason that earns customers’ trust and fuels employees’ purpose and loyalty.
22
Years
215
Brands
1
Accidents
You + Us + Insight = Team
At BRING Studios we work efficiently to assemble the right team for every project. We supplement our core internal team with production specialists from all across the country and the globe. In a world of video connectivity, we can customize our talents to your needs and bring the best results. It’s all about the smartest route to the best solution. Our team brings a diverse background with a common goal of humanizing brands with insightful strategy based on passion, truth and surprise.
David Richards
Principal / Director of Creative Solutions
From Scotland to London to Minneapolis to Wisconsin, David brings 30 years of brand development experience and a mixed-up accent to every meeting, shoot or idea session. His journey has taken him from Saatchi and GGT in London to Bozell, Fallon, VML, and Olson in Minneapolis– working on variety of large accounts such as Delta Airlines, Mall of America, Old Dutch Chips, Ryan Construction and Marquette Bank. Since the agency opened in 2001, BRING Studios has humanized brands for many successful organizations including Nicolet National Bank, Schreiber Cheese, Hinterland Brewery, August Haven, Kohler, and Tedia. David has guided many clients through the agency’s Brands Being Human process and has spoken on the subject of branding at any event where people would listen.
Stacy Richards
Principal / Director of Operations
With 30 years of brand advertising experience, Stacy carries an impressive resumé of past agency accounts, including Harley-Davidson, Mack Trucks, Minnesota Office of Tourism and Polaris Snowmobiles, Watercraft and ATVs. A 9 year veteran of renowned Minneapolis agency, Carmichael Lynch, Stacy managed clients on the account side, leading both strategy and brand development. She is an authority on our brands being human strategy and an expert in communicating on brand, on target and on time. She also knows great creative when she sees it, making her an invaluable agency partner. At BRING Studios, Stacy is the ultimate multi-tasker, she brings incredible brand insight and strategic guidance while gripping the helm in the agency operation’s wheelhouse.
Amber Rockey
Interactive Web Solutions Manager
Amber creates all thing web and digital with a passion for keeping the brand human. With templates, plugins, chat GBT and AI stock images, websites are becoming more homogenized. Through design, content and brand-lead features, we make your website reflect you. Amber has created online experiences for OSMS, Infinity Machine, Hinterland Brewery, Champion Shrine, and REDI transports. When not working her digital magic, Amber spends time gardening (indoors and outdoors), camping with her children, and seeking the Lord.
Morgan Krouth
Brand Solutions Manager
Morgan is a true creative mastermind. Her positivity and passion for problem solving make it impossible for any obstacle to get in her way. She is certainly not afraid of a good challenge and takes every opportunity she can to apply her strategic abilities. Morgan’s time at BRING began as an intern and she quickly blossomed into a vital part of our team. She now fills the position of Brand Solutions Manager and has brought successful, brand-led solutions to a variety of our valued clients. Morgan continues to bring brand development solutions with her skillset tailored to social media, design, and research. When she’s not hunched over her computer at the office, she’s hunched over a pottery wheel throwing clay.
Josh Sauer
Video Solutions Manager
Josh is not just a seasoned video professional, he’s also an EMMY-Nominated seasoned video professional. As Video Solutions Manager, Josh oversees the entire video production department, making sure the final product is beyond our clients’ expectations. As a shooter, editor, and motion graphics expert, Josh will bring ideas to life through the latest visual story-telling techniques. From TV spots to long-format web videos he will elevate you brand image by bringing his best at all times. He is also an accomplished photographer, providing high-end brand imagery for client websites. When not behind a camera, Josh can be found behind a guitar playing at area venues.