PHASE 1

1. Perform a Web-Brand Audit- review internal surveys, review community interviews, and competitive analysis.
2. Develop a new brand position that will rally current stakeholders, staff, clients, and community- as well as inspire prospects.
3. Develop a new logo/tagline that reflects the brand and communicates its position.
4. Create a brand standard to set rules for logo usage, tone of voice, and graphic elements.
5. Create a brand strategy to be used as a roadmap for brand launch and campaign roll-out.

PHASE 2

1. Research and develop a strong content marketing plan to work throughout your new website.
2. Design and Develop a website that communicates the brand promise established in phase one.
3. Integrate best search engine optimization practices to maximize the potential for organic search traffic and company awareness.
4. Create a brand video to communicate the many benefits of ESI and showcase the skills and people that flourish in the programs.

PHASE 3

1. Drive traffic to your new website via social media and digital ads.
2. Create short video profiles of success stories for social media
2. Develop a media campaign to keep ESI top of mind.

1. We perform our own research because we want to ask deeper questions and draw valuable answers.
2. We have developed positioning for many local and national brands.
3. We create logos based on brand strategy, that clearly communicates and is designed for multi-purpose use.
4. We have developed many brand standard books for internal department use as well as external vendor directives.
5. We specialize in brand communications and have developed annual campaigns and brand launches.

Our plan is to utilize your research and integrate it into our Brand Elevation Process. Our process begins by examining three relevant areas to establish a meaningful and sustainable brand promise.

Company – We examine key leaders to make sure East Shore Industries’ mission and individual goals are aligned and unified. Internal perceptions are also measured by interviewing relevant staff to gauge successes, failures, and aspirations.

Community – Key community players are interviewed to gauge their personal experience and why they trust your brand. We also survey influencers to understand their decision-making process/perceptions.

Category – We examine the local/regional landscape compared to national industry trends. We also perform a study of competitive brands to understand the perception of their promise versus yours.

This methodology has successfully delivered insight and clear direction to all of our clients.

Once we have researched and interviewed key stakeholders, we extract the relevant information that will guide us to positioning line options that are simple, ownable and compelling truisms about ESI. We will then finesse the approved positioning line and create a shorter succinct tagline that will accompany the new logo.

We walk clients through every step of our Brand Elevation process while we engage employees, seek insight from the community, analyze the competitive arena, solidify key messaging, and strategically create a plan to execute.

At BRING, we focus on bringing brand-led results through creative, video, and digital solutions. Therefore, before jumping straight into web development we thoroughly get acquainted with the brand and plan how we can strategically weave its strengths throughout the website. This insight comes from our Web/Brand audit that we execute early in the process.

Search Engine Optimization starts with an effective amount of content that is both relevant and easy to read.

All pages are individually optimized during development to reach their full potential. By studying search terms and keywords/phrases, we will enhance your content to meet the current standards by building internal and external links with proper anchor text, and suggest backlinks.

We will train you and provide you with information on the best SEO practices for you to consider when posting to your blog.

Quarterly reports are available through your hosting agreement, of the activity on your website, and an analysis of what can be done to improve your site’s visibility and brand awareness. Keeping your site up-to-date with fresh content encourages search engines to come back and re-index your site.

We can also offer additional services such as, ghostwriting blogs, link building to other reputable sites, update local listings, and managing reviews.

BRING will set tools in place to measure the effectiveness of the awareness campaign. We will track the increase in web traffic via Google Analytics, track impressions and click through rates on digital ads campaigns. We will also track video views via YouTube.

BRING Studios, (formally Burnham Richards) was started in 2002 by David and Stacy Richards, who brought many years of national, branding experience from Minneapolis to Green Bay.  As BRING Studios, the company focuses on four core competencies: Brand Development, Digital/Web Development, Video Production, and Environmental Graphics.

BRANDING: Research, analysis, and development of brand positioning- logo and tagline development- brand standards.

DIGITAL MARKETING: Website design and development, SEO and digital marketing strategies, hosting and web maintenance.

VIDEO PRODUCTION: Scripting, directing and producing web content, TV commercials, and long-format TV shows.

ENVIRONMENTAL GRAPHICS: Design, produce and install branded environmental displays for corporate and retail purposes.

BRING Studios is located at 900 Challenger Drive, Green Bay and will provide ESI a core staff of four experts to deliver results.

At BRING Studios we keep it lean, so we make sure we bring the most efficient people to the meeting. It’s all about the smartest route to the best solution. Our team brings a diverse background with a common goal of insightful strategy based on passion, truth and surprise. Our team has worked together on several projects and are jointly and individually committed to working on the ESI re-brand. This project time percentage is broken out below.

David Richards – Director of Creative Solutions. Over 25 years of brand development and creative direction. David will lead the project and be the key contact through all deliverables.
Amber Rockey – Web Solutions Manager. 9+ years of experience in brand-led website and digital solutions development. Amber will provide website recommendations and digital strategy planning.
Josh Sauer – Video Solutions Manager. With more than 10 years of experience in video production, Josh makes sure that the production quality and brand story is a reflection of you.
Morgan Krouth – Brand Solutions Manager. With more than 2 years of experience in brand management and graphic design, Morgan will provide the logo, web design, and graphic elements based on your brand.

All team members are committed to the successful execution and are available to provide time as needed.

Please see work samples below. We self perform all work to control the brand communication.

All costs are defined in the estimate attached under Appendix. These fees cover research, web-brand audit, brand positioning, logo design, graphic standards development, recommendations for use in print and electronic advertising, website design, and media placement.

Costs are separated by phases and are all-inclusive.

A prebill of 50% will be issued upon approval of estimates and reconciled on completion of the project.

Ryan Holmer, Infinity Machine  – rholmer@infinitymec.com
Jim Greene, WG&R – jim.greene@wgrfurniture.com
Crystal Cook, REDI Transports – ccook@reditransports.com
Darin Schumacher, OSMS – dschumacher@osmsgb.com