Clients | Internal Communications | Logo & Tagline Creation | Guidelines

Fractional CMO Dallas/Fort Worth

Are you frustrated by marketing that under performs.?

I am too busy as a CEO to dedicate sufficient time to strategic marketing
I need to develop a brand and build/reset a marketing department
My marketing team is social media driven and not strategically focused
I do not have a point person to manage creative resources and hit deadlines
I need a C level thinker who is accountable to the board/C-level team
I want to hire someone with 20+ years experience but can’t justify the salary
My small marketing team needs better processes and energized momentum
My team has become siloed with remote staff and lacks marketing leadership

I bring process, strategy and leadership to guide your team and reach your goals.

Say hello to your fractional CMO

Hi, my name is David Richards and I am a Fractional CMO focusing on Marketing, Brand and Creative Strategy. What makes me different from other “consultants” is that I don’t just deliver a strategic plan of marketing recommendations then walk off– I roll up my sleeves and oversee strategy, brand development and lead creative execution to achieve desired results and expectations. Whether I work with your internal team or outside resources, I expedite smart, marketing solutions to drive your business forward.

Bridging the C-suite gap

Having been an agency owner for over 20 years I bring a wealth of experience across a myriad of industries and bring high-level skills in marketing strategy and creative development. As Fractional CMO, I deliver an essential part-time solution for marketing leadership, marketing strategy, campaign development, mentoring, and team building to deliver successful marketing outcomes. I oversee creative departments and lead specific projects including brand development, internal branding and brand guidelines, web development, digital marketing, video production and creative messaging to the high level that your brand deserves.

marketing results in 6 months

Brand guidelines are an important brand-building document to police the use of all logos, styles, fonts, and tone of the brand. However, we humanize the document to energize your team by rallying them around a promise that they deliver to customers every day. So much so, that clients even use our brand guidelines for recruiting purposes.

“The BRING team did an amazing job capturing our company. We truly value our partnership and appreciate their hard work and attention to detail. Not to mention, REDI Transports has had its best 2 months as a company since the new brand was launched!”

REDI TRANSPORTS

BAY ORAL SURGERY

BAY ORAL

“The brand audit process was eye-opening for us. Not just from a marketing standpoint but from a business standpoint. Through patient and referring dentist conversations, they discovered feedback that we wish we would have known sooner."

WG&R / AUGUST HAVEN

WG&R / AH

“We’ve worked with BRING for over 10 years on the WG&R Furniture brand and through the August Haven brand launch. Their branding talents and web development experience have played a huge role in the the marketing success of our company. Creatively they stand apart and help us stand out. I also like their willingness to work collaboratively with our internal marketing department, without any egos getting in the way.”

XPERIENCE FITNESS

“We tapped David and his team for our rebranding project because of their track record and brand development process. Internally, our staff identified with our new direction and gym members were energized by the motivational direction of the messaging. Overall, our clubs have increased membership and have elevated their position in the marketplace through high-level creative and targeted digital channels.”