DIGITAL AD CAMPAIGNS
Search, Display, Streaming Radio, OTT?- Let's humanize.
While paid digital advertising can seek and speak directly to your customers, our goal is to converse in a language that has soul. It’s the lost art that is overshadowed by the data science of cost-effective, targeted, and measurable media solutions. Our left brain then determines the right channel, the right messaging, and the appropriate budget, allowing us to fine-tune every campaign through analytics and trackable ROI. We can reach your audience through a myriad of media options, but it’s how and what we say that matters most.
Sure robots can create ads, but are your customers robots? Let's be human.
ADWORDS OR BING? SEARCH OR DISPLAY? WE'RE HERE FOR YOU!
The first mission is to not only get visitors to your website, but to get the right visitors. After creating customer profiles, we can begin to target them by geography, demographics, digital habit, or search terms through PPC search or display ad placement. Ultimately, we monitor all digital campaigns to make sure we are getting the most relevant leads at the lowest CPM. Art and science meet when we connect the brand with human personality and relevance.
DRUMROLL FOR PRE-ROLL. POWERFUL AND COST EFFECTIVE.
Video is still the most powerful and memorable media for brand building. Production value, implicit communication, and storytelling can shine in 15 seconds. Pre-roll on YouTube or entertainment networks provides highly-targeted placement and the most opportunity for human engagement and brand communication. Onscreen links and CTA’s can drive your audience directly to your landing or product web page.
STREAMING RADIO- HIGHLY-TARGETED AUDIO CHANNELS
Utilizing streaming outlets like Spotify, iHeart Radio and relevant Podcasts, we have not only targeted our clients’ brands to specific geographic and demographic segments, but also to psychographic predictions. Ads are available in audio only, graphic display and with video content, giving clients a variety of media and production options.
OTT, STREAMING VIDEO CHANNELS
The global shift to streaming video content and channels has driven this media to explode in recent years. We can now reach customers via a broad range of entertainment options including Hulu, Pluto and Netflix. Streaming content can be delivered with precise psychographic and geographic targeting through specific content or scheduled day parts.
Cultivating your brand online
We aren’t a big box marketer, we create custom social media plans for our clients that stir up engagement for a criteria of goals that include keeping your audience informed (like What You Need To Know About Instagram’s Algorithm), driving traffic, and increasing your brand awareness.
We aren’t experts in your industry but we will be for you! Keeping content on your site fresh and timely is an important practice for SEO. Check out these tips for Making Your Content Count.
One of the best ways to effectively increase your organic search traffic is to clean up your listings. We can help you to do this with our listing management dashboard. We submit your information once and it propagates throughout the world wide web, trickling down through major and minor aggregates.
Monitoring and responding to reviews can be a cumbersome task, especially if you have multiple locations. Our listing dashboard brings all of your listings together and allows you to see and respond to all reviews from one place.