Hi, my name is David Richards and I am a Fractional CMO focusing on Marketing, Brand and Creative Strategy. What makes me different from other “consultants” is that I don’t just deliver a strategic plan of marketing recommendations then walk off– I roll up my sleeves and oversee strategy, brand development and lead creative execution to achieve desired results and expectations. Whether I work with your internal team or outside resources, I expedite smart, marketing solutions to drive your business forward.

Having been an agency owner for over 20 years I bring a wealth of experience with 100s of clients across a myriad of industries AND have the benefit of high-level skills within the marketing and the creative aspects of the business. This is not a side hustle, this is my focus and an important role within the evolving marketing industry. As Fractional CMO, I deliver an essential part-time solution for marketing leadership, marketing strategy, campaign development, AND mentoring, and team building to deliver successful marketing outcomes. I will oversee creative departments and specific projects including brand development, internal branding and brand guidelines, web development, digital marketing, video production and creative messaging to the high level that your brand deserves. 

ROI Instead of paying a salary of over $100,000 with benefits- then severance and unemployment, clients can fill a temporary need with me. I am typically contracted for 8 hours a week and bring a number or benefits to solve your existing marketing problems. Ultimately, the purpose of our fractional CMOs is to turn strategy and leadership into results. 

Contractual  Aside from cost benefits. My contractual services allow for assigned problem solving within a window or deadline in mind. Essentially you can hire me for my experience and fire me when the job is done! No HR meetings. No cardboard box, no awkward going away party. 

Experience. As a Fractional CMO, I come with valuable marketing experience- and while solely focused on your industry, I bring valuable outside marketing perspectives that you wouldn’t find within an in house team. 

Momentum Once we set your goals, expectations and desired outcomes, I will set timelines with milestones and assign delegated responsibilities within your marketing team. My process re-energizes staff from the outside in and I can train them to think faster and smarter to expedite results.

Accountability. Once charged with a defined goal and budget from your C-level team, my job is to work autonomously towards achieving results, while reporting to your C-level team with bi-weekly or monthly updates. Marketing team meetings for mentoring and accountability are set for expectation management and on time results.

Results. Whether I am filling a CMO void, building a brand, or a team through training and mentoring, we want to make sure that we move your business to a better place. Whether that is financially, through process, team role structure or position in the marketplace, I am confident that I will deliver the results.