Why Fractional Marketing & Creative Leadership? Well, being fractional you only pay for set hours a week within a set timeframe. Marketing describes our 20+ years of cross-industry insight and resources. Creative Leadership describes how we can lead your internal team and guide brand messaging within timelines and budgets. So, now you know.
Widgets to Winning- A ten step guide to making brands human.
We work with clients on a fractional basis, to uncover and solve marketing issues, develop brands, create strategies and lead internal teams and projects to drive– lead generation, recruitment and brand authority.
frustrations that we often hear from clients...and solve!
- I am too busy as a CEO to dedicate sufficient time to strategic marketing
- I need to develop a brand and build/reset a marketing department
- My marketing team is social media driven and not strategically focused
- I do not have a point person to manage creative resources and hit deadlines
- I need a C level thinker who is accountable to the board/C-level team
- I want to hire someone with 20+ years experience but can’t justify the salary
- My small marketing team needs better processes and energized momentum
- My team has become siloed with remote staff and lacks marketing leadership
No need to prepare for our call. Let us ask the right questions and make sure that we are a good fit for each other.
we achieve results through our 90 marketing sprint.
We work in 3 month sprints to achieve the best outcomes in a defined timeframe. We start by assessing your current situation and prioritize where to fill the need gap for optimum results. Together, we set goals and milestones focused on specific areas which may include: internal talent & recruitment, brand positioning, customer surveys, sales processes and funnels. Once the opportunities for improvement are uncovered, we focus on the lane, or lanes, that will deliver the most impact and the biggest outcomes.
We align your soul with your DNA to create your brand aura
1: Define Your Brand Identity
2: Identify Your Target Audience
3: Analyze the Competition
4: Develop Your Brand Messaging
5: Design Visual Elements
6: Build Your Brand's Online Presence
7: Implement Brand Strategies
8: Engage and Educate Employees
9: Monitor and Adjust Branding Efforts
10: Foster Brand Loyalty and Advocacy