Headquartered in Menominee, MI, R.W. Fernstrum has spent 75 years defining the category of marine cooling solutions — and quietly leading it. But the brand’s marketing hadn’t caught up to its stature: informative, yes, but not built to command the global authority the company had already earned.

BRING stepped in as Fractional CMO, starting with a marketing audit to pinpoint the gap between Fernstrum’s true strength and how the market perceived it. From there, we rebuilt the brand’s digital presence from the ground up: a full website redesign with elevated UX, and a custom product configurator that lets customers build out options and features on their own. New video and photography brought the brand to life, while national print and digital campaigns drove qualified traffic straight into the sales funnel — turning a category pioneer into a category leader, in perception and in performance.

Contacting as a Fractional CMO, I led a full website redevelopment with improved SEO, CTAs and product configurator. High-end video and photography to reflect product quality. Cohesive and strategic marketing campaign covering major marine trade publications, while pushing web traffic and enquiries through an international digital campaign.

After 12 months on engaging our fractional CMO services, sales increased by 15% and web traffic rose by 47%.