R.W. Fernstrum & Co.
Located in Menominee, MI, R.W. Fernstrum is a global leader in marine cooling solutions. They also have a rich heritage of 75 years in a category that they essentially invented. However their existing marketing, while informational, lacked a global leadership position or brand design that elevated their status in the marketplace. Starting with a full website redesign to include improved UX, BRING also developed a configurator that allowed customers to build out their desired options and features. New video production and photography made the website more engaging with print and digital campaigns driving traffic to landing pages.
THE BRING
Contacting as a Fractional CMO, I led a full website redevelopment with improved SEO, CTAs and product configurator. High-end video and photography to reflect product quality. Cohesive and strategic marketing campaign covering major marine trade publications, while pushing web traffic and enquiries through an international digital campaign.
Website Design & Development
THE RESULTS
After 12 months on engaging our fractional CMO services, sales increased by 15% and web traffic rose by 47%.
47%
Increase in Web Visitors
200+
Conversions
15%
Annual Sales Increase
“David and Bring have been part of our team on a fractional basis for the last year. Through his attendance of sales meetings, we have gained momentum and consistency across our brand communications, directly resulting in a 15% increase in sales. Bring’s talent and resources have been extremely valuable.”
– Sean Fernstrum, CEO, R.W. Fernstrum & Company
