The Graham Beauty division is part of Little Rapids Corporation and includes heritage brands like SANEK and WRAPP-IT, leading hair salon/barber brands for nearly 100 years. With the rise of imported, imitation brands and a client product line that had been graphically band-aided over the years, it was time for a reset. We partnered with Graham Beauty through our brand audit process, gleaning valuable user interactions with the brand and the competition. We learnt that not only had the product lasted 100 years and outlasted as many hairstyles, it was the only American-made product and it consistently outperformed anything else on the market. With a clearly defined position of “Style is for now. Quality is Forever.” we encapsulated the brand’s stance as a dependable leader for hair professionals. A relevant logo revision signaled a new direction and new video, photography and website development re-introduced Graham Beauty products as a cohesive badge of quality.