Welcome to BRING
What’s the BRING? (Our Recommendations)
1. Perform a Brand Audit and research to determine a relevant and ownable brand position.
2. Develop a new name and logo that reflects the brand and the experience that visitors will receive.
3. Develop and new website that communicates the brand with improved functionality.
4. Create a dentist referral directory to encourage more referrals from dentists to you.
5. Create brand-led videos to introduce your doctors, give tours of your facilities, and educate patients.
6. Cultivate unique content that reflects your brand and highlights your key strengths.
What’s the PROCESS?
At BRING , we focus on bringing brand-led results through creative, video and digital solutions. Therefore, before jumping straight into web development we thoroughly get acquainted with the brand and plan how we can strategically weave its strengths throughout the website. This insight comes from our Web/Brand audit that we execute early in the process.
We split our Web Development Process into 3 phases.
During the discovery phase, we walk clients through a Web/Brand Audit to pull the relevant information, brand history, competitive overview and marketing goals. With these findings and additional research, we plan key messaging, create target personas and explore web functionality to reflect the brand. Once we have a solid understanding of the brand platform and how we intend to let users engage with it, we move on to information architecture, site mapping, and navigation.
Review client wish list
Asset & design file collection
During the Design phase, the website comes alive by pulling together graphics, copy/tone, and a programmed user experience. We present layouts for a homepage and specific internal pages to agree on colors, fonts, and site features, Once design elements are approved, we build a test site on a hidden server so you can interact with the site through to fruition. If photography and video are required they will be produced during this phase.
Create and present design options
Program responsive website
Input SEO terms, tags tricks
Build fully functioning test site
Import final copy/content
Rebrand social media links
Once we have final approval on the test site and have proofed, checked and double checked it, we will push it live. We will host and maintain your website to keep all plugins and software up-to-date and make sure the site remains free of bugs or broken links. This is an ongoing process and is performed on a scheduled basis.
Launch new site
Test all links/emails/apps
Archive old site
Add Google Analytics
Add HotJar for heat mapping
Add Convergensee for listing management
Begin maintenance of site
Monthly traffic reports
Quarterly SEO management
SEO manager and process
Search Engine Optimization starts with an effective amount of content that is both relevant and easy to read.
RECOMMENDED FOR YOU: “Dental implants are really changing the way people live.” The first line of the Dental Implants page on every PBHS website. And while that statement may be true, we aim to find out your unique message on implants and share that with your visitors and patients.
All pages are individually optimized during development to reach their full potential. By studying search terms and keywords/phrases, we will enhance your content to meet the current standards by building internal and external links with proper anchor text, and suggest backlinks.
We will train you and provide you with information on the best SEO practices for you to consider when posting to your blog.
Quarterly reports are available through your hosting agreement, of the activity on your website and an analysis of what can be done to improve your site’s visibility. Keeping your site up-to-date with fresh content encourages search engines to come back and re-index your site.
We can also offer additional services such as, ghostwriting blogs, link building to other reputable sites, update local listings, and managing reviews.
At BRING we offer 4 levels of hosting depending on the storage size, app complexity, and required maintenance of the site. Your selected plan can be paid quarterly or annually. We host through WP Engine which is specifically designed to host WordPress sites. The WP Engine hosting benefits included: 24/7 support, daily back-ups, high-security protocol and a CDN with servers across the country.
BRING will maintain your site on the back end, making sure the site is kept up-to-date with plugins and software. We also offer analytical reports via Google Analytics and a heat map of your homepage to monitor popular clickthroughs. Additionally, we can offer SEO updates on a quarterly basis to help your site be searched properly by your target audience.
In-house programming capabilities
We have full-time, in-house programming capabilities at BRING. We work primarily in WordPress and can build a range of scalable sites from basic to fully featured e-commerce. All sites are developed and maintained internally, providing quick access to the people who understand your brand and your site.
See below for examples of recent sites developed by BRING.
All initial costs are defined in the estimate attached under Appendix. It’s hard to estimate cost without knowing the true scope of each project, therefore initial costs are presented as a reference. This includes web development, video production, and photography. A prebill of 50% will be issued upon approval of estimates and reconciled on completion of the project. Hosting costs are invoiced and due upon installation of the test site.
In-house video capabilities
From commercials and web videos to interviews, product demos and full TV shows, we offer creative development and full production services through final product. We have experience in shooting on location around the US or in our Green Bay studio which provides room set and white sweep capabilities. We also have an arsenal of production equipment (Canon cameras, lenses, jibs, dollies and light kits.) which allows us to go above and beyond to get the right results. See a sample of our production projects below.
RECOMMENDED FOR YOU: Doctor Bio/Passion Videos, Patient Eduction Videos, Welcome Office Tour, and Patient Testimonials.
We have a trusted timeline that goes along with our proven web development process. Our Digital Solutions Manager will guide you through every step until site launch, making sure your concerns are answered and that we are all proud of the completed product.