2019 Website Development Projects by BRING

2019 was complete with a wide range of website development projects. Our digital marketing team has remained busy for the entire year, these are some of our favorite projects. 

TourGuide Rentals’ Website Rocks the Show!

TourGuide Rentals provides best-in-class wireless audio technology rentals and on-site services for events, trade shows, facility tours and more. Headquartered in Green Bay, Wisconsin but delivering audio equipment, on-time, with support, nationwide. 

There is so much to love about this website development project. From the bright colors and fun dialog, to the charming animations and engaging product quiz. This website design makes the customer not only part of the process but highlights them as the hero/rockstar! BRING contributed to this project through website design and development, content creation, and product photography. 

Meet The Bondi Hunter

Mark Hunter is one of the leading surf photographers on Bondi Beach in Sydney Australia. He has shot some of the world’s top surfers in Australia and on assignment in Southeast Asia. His photos have been published in world surf magazines. 

In addition to a logo rebrand, we delivered a website that stylistically communicates Mark’s expertise and showcases his photography work of surf and fashion photography, as well as portrait photography. 

Hobart is Growing!

We are proud to have had the opportunity to work with the Village of Hobart on an update of their website buildinhobart.com. The site is dedicated to the growing nature of Hobart’s two districts, The Centennial Centre at Hobart and The Southeast Hobart Business Park. We call attention to the many benefits of developing in the Hobart community and share data and information regarding infrastructure and governmental support. 

Advoca Dental: An Alternative to the DSO is Finally Here

Advoca Dental is the brainchild of two Oral Surgeons from the Green Bay area who saw a need to help dentists transition out of their practices (or young dentists into practices), while still maintaining the patient-first integrity.  We developed a branded theme that can grow with the Advoca network as they expand and add more practices. 

Bring Was Honored to Green Bay Give Back in 2019

BRING had the privilege of donating to several non-profit organizations in 2019 through the development of websites and videos. 

Walk to Mary

Walk to Mary is a 21-mile pilgrimage from St. Joseph in DePere to Our Lady of Good Help – Marian Shrine in Champion, WI. BRING worked with the program director to completely rebuild their website with language translations, event info, and a customized registration and fee collection process. 

With the help of the new website, Walk to Mary attracted 1,933 pilgrims this year. 

Visit https://walktomary.com/

Gallerie of Shoppes

BRING donated a new website, videos, rack cards, posters and billboard designs for The Gallerie of Shoppes event, being held on November 2, 2019. 

The Gallerie of Shoppes is an annual PEO event that brings stores from outside of the Northeast Wisconsin area into one Green Bay location for one weekend a year. You will find boutique, fashion, and hand-crafted shops from Door County charm to the urban distinction found in Milwaukee and the like. Proceeds from the event are given as scholarships to women returning to school. 

Visit https://gallerieofshoppes.com/

Friends of PALS

BRING developed a new website for The Pals Program which matches children, 3 and older,  who are referred by Child Protective Services with and adult volunteer, couple, or family. The adults serve as mentors and positive role models for the children in Brown County. Friends of PALS is an organization created to raise, manage, and distribute funds or in-kind donations specifically to help meet the needs of Brown County Health & Human Services Children, Youth and Families, after governmental policy changes restricted the government program from doing so, itself.  

Visit http://friendsofpyf.org/

How does video add value to your digital presence?

Using video to add value to your company online.

In today’s culture, people are busy. If you want to catch their attention you have to be engaging and you have to be fast. BRING Studios offers the perfect video solution to quickly convey your message.

Engaging

This means you are creating and sharing content that people care about or enjoy. Whether it strikes a sensitive chord or tickles their funny bone – an engaging video keeps the attention of the viewer through to the end. 

Fast

People don’t have time to read all of the details necessary to give an emotive account of the message you are trying to communicate.  Video allows us to overlap imagery with audio to create a feeling while simultaneously presenting your content.


The Stats

According to business2community.com the results of video marketing are staggeringly high. Did you know..   

  • Video generates 3x as many monthly visitors to a website as other content
  • Visitors spend 88% more time on a website that includes video
  • Organic traffic from search engines increases by 157%
  • Consumers are 46% more likely to seek information about a product or service after seeing in an online video
  • Consumers are 85% more likely to buy after watching a product video
  • 52% more confidence in their online purchase

      — Matt Aunger B2C BRANDVIEWS

That’s impressive, but it’s not just about having a video on your website or on social media – it’s about knowing the right type of video for your audience.  Understanding who visits your business online, where they visit you, and for what purposes, help to drive the type of video content you should invest in. 


For Example

Let’s say you are a dentist whose patients are typically referrals or find you online through search. Using video, you can take that opportunity to talk about your patient care philosophy. Dental services are high anxiety to begin with so each of the oral surgeons at Bay Oral Surgery & Implant Center have a welcome video on their bio page to help their patients feel comfortable with them as doctors and with their ability to successfully perform their surgery. 


Emotion can also be communicated through product videos. As shown in the product videos BRING developed for August Haven, that delivered the style and emotion of a lifstyle brand through artistic and aspirational imagery.

BRING Studios can help you determine the best type of video to showcase your brand, product or services and then execute your on-brand video to perfection!

BRING is the Architect in New Website for Somerville!

Somerville Architects and Engineers is one of the most respected design, architecture and engineering firms in the Midwest, responsible for many of the iconic buildings, churches, venues and stadiums in the region, including legendary Lambeau Field. So when the tables turned and Somerville became the client and BRING the designer, the expectations were high.

David Richards, BRING Principal and Director of Creative Solutions, explains, “We started with concepts, layouts and designs which Somerville brought to us. From there, we took the foundation of this project and successfully built a website that matched Somerville’s philosophy of Design Matters.

The website for this design-focused architecture and engineering firm features stunning photo galleries, filterable portfolios, and custom photography and video elements.

“We captured a lot of interview sessions and collaborative meetings in video and photography for the website. The site is meant to display Somerville’s culture and personality as much as its project portfolio,” stated Tyler Gerhartz, BRING’s Video Solutions Manager.

Learn more about Somerville, its culture and explore their vast portfolio of projects here.

BRING supports Walk To Mary with new website!

BRING launches new website for Walk to Mary.

BRING has spent the last couple of months working with Walk to Mary, a local group, who started a pilgrimage from The Shrine of St Joseph in De Pere to the National Shrine of Our Lady of Good Help in Champion, WI. (America’s only Church-approved Marian apparition site.)  Each year, in early May, thousands of followers partake in the 21-mile pilgrimage through Green Bay to Champion. The organizers selected BRING to rebuild the website from scratch and elevate the content and user experience to reflect this now international event.
The new site includes multi-lingual translations for international visitors, as well as streamlined route information, including interactive maps and redesigned registration portals. Videos communicating the importance of Walk to Mary and some of the miracles that have been experienced after the walk will also be available on the site.
“We are proud to support the annual pilgrimage to the Holy Shrine in Champion,” stated Amber Rockey, BRING’s Digital Solutions Manager. “The organizers have worked hard to successfully grow the event each year and it was our job to create a new website to further advance participation.”
The new website can be found here. Registration starts on February 11 and this year’s Walk to Mary will be held on Saturday, May 4th, 2019.

XPerience Branding from the Inside Out

XPerience Branding from the Inside Out

If you want your customers to connect with your brand, where do you begin? In the rush to launch an external brand campaign (and generate sales) the most logical starting point, internal branding is often overlooked.

Why does this matter? From an internal communications standpoint, studies have proven that employees who are connected with their company perform better and report greater job satisfaction. Any sales driven organization certainly benefits from motivated, happy employees. But internal branding can relay your unique value proposition far outside the walls of your business.

By developing a robust internal branding strategy, you can create brand evangelists at every level of your organization and multiply your brand’s reach exponentially. When your staff is “All In” your customers are sure to follow. It’s the power of contagious branding and shared enthusiasm.

We recently helped rebrand Xperience Fitness with a “brand promise” that employees could own and rally behind. Once the brand promise was established we then created a “Brand Mantra Book” that included an employee pledge to “Go All In!” The books accomplished three key goals: education, motivation, and affirmation for the entire organization. 

Education

The Brand Mantra Book clearly defines the company’s brand promise to go “All In” for outstanding customer experiences. The book also spells out goals and expectations for employees by elaborating on the meaning of the brand promise. 

Motivation

The book challenges employees to “Stretch Further” and to “Go Outside Your Comfort Zone” to reach their full potential. The positive messages also instill the confidence that Xperience Fitness has in its staff to provide the highest standards of customer service. 

Affirmation

By setting the bar high, Xperience Fitness affirms its belief in the strength of its employees and the contributions that each one is capable of making. The book also promotes inclusivity by inviting “Everybody In” to create a supportive community.

To further engage employees, we also shot a “Mantra Video” of staff sharing their passion and belief in the “All In” battle cry. The new materials were shared at a special Xperience Fitness event to re-energize thinking and elevate the member experience

[embedyt] https://www.youtube.com/watch?v=hce3K35-8y4[/embedyt]

What may seem like a minor detail in your overall brand strategy can actually have a huge impact on the success of your campaigns. After all, how can you expect your team to deliver the brand promise unless it is first clearly defined and communicated?

 

BRING has over 20 years of branding experience with local, regional and national clients. Talk to us about how to get your staff on board to become passionate storytellers and your biggest ambassadors.

What is the difference between in-house and outsourced video production?

What is the difference between in-house and outsourced video production?

Video technology is constantly evolving. If you want to spend your media dollars on the most cutting-edge, quality production, you need to ask a lot of questions when interviewing potential vendors, including whether video production is in-house or outsourced. Most likely, the response will be, “We outsource our video production and leave it to the experts.”

That sounds good, right? Leave it to the experts rather than try to be a “jack of all trades and master of none.” But, an experienced, dedicated in-house video production team can provide greater value for the same or lower cost than an outsourced resource. Consider that the dedicated in-house video production team is:

  • Working daily alongside creative developers and account reps, so they have a full understanding of your brand and can be agile, responsive and efficient at all times.
  • Involved in the process from start to finish, so they understand your goals for the video.
  • Part of a larger team, including digital and marketing strategists, which means you will have a fully consultative experience and guidance on how best to leverage your video investment for maximum ROI.

Visit our YouTube page to see our latest video production projects or contact us to learn more about how BRING Studio’s in-house video production can help you stand out from competitors.

Are Videos Expensive to Make?

It’s impossible to miss the fact that video is a leading form of marketing in the digital era. It’s one of the few ways to really stand out in a crowded online environment. The good news is that videos can actually deliver excellent ROI at a cost that is lower than what you may think – but only if you choose the right production team.

To manage costs, it’s best to do your homework and ask the right questions. Here are a few questions to ask your prospective vendor:

  • Do you own your equipment and production space?
  • Do you have in-house expertise for everything from coordinating shoots, scripting, shooting the actual video, and post-production editing?
  • How much experience and training does your video production team have?
  • Can you make tactical recommendations for how I should use this video to maximize ROI?
  • Can you provide work samples and references?

If the vendor answers “yes” to all of these questions, then you’re on the right track. Visit our YouTube page to see our latest video production projects or contact us to learn more about how BRING’s in-house video production can help you stand-out from competitors.

Making Your Content Count

Making Your Content Count

Three Tips to Stand Out in a Crowd

You know you need to create “content” for your site to rank well.  You’ve considered your business and your target audience, you’ve defined a problem they have, and you set out to solve it for them.. in blog form.

So far so good! But chances are – if you think your customers need to know something – someone, somewhere has thought the same thing as you. The internet is full of articles on how to do and what to know about, well, everything! When your customers turn to Google they can just as easily find their answer from a competitor. In this age of information, how do you stand out and create unique content and not just reiterate what many other people in your industry are saying? If you’re staring at your laptop, not knowing where to start, here are few key tips.

1. Give it a twist

You know your business better than anyone, so speak about what you know, be the expert. When was a time you solved that problem for one of your customers? What were some of the things you learned? Chances are you have more than a few examples and stories that you could share to show your readers that you have the knowledge and experience necessary to answer their questions.  

You don’t have to reinvent the wheel, if there’s a resource out there that’s already said it perfectly, link your content to that web page, (especially if you are associated or affiliated with the source) but still give them a something fresh to consider. In fact, linking to other reputable sources that you are affiliated with can be a great way to validate your authority. 

Does that mean you should go on to tell long, drawn-out stories? Absolutely not. A recent study by Microsoft Corp revealed that the average human attention span went from 12 to 8 seconds from 2000 to today (source). That’s less than a goldfish, people!  You want to keep it short and get to the point quickly, users are searching for answers and you have to capture their attention before they move on. How? I thought you’d never ask.

2. Speak or write?

Talk to them. Do you know who your customer is and are you speaking their language? You may say, but we aren’t speaking here, we’re writing, right? Well, sort of. You want to write as if you were talking to a friend, keeping your words authentic and conversational.   This will not only make your article much easier and more enjoyable to read, it also has a higher comprehension and retention rate (source). 

Empathize with your reader. “Have you ever had this problem? We know how hard it can be.” You want your writing to have a voice. Customers can see right through marketing speech so don’t be afraid to be who you are! People do business with people they like and, let’s be honest, you also enjoy working with people that you like.  So let your personality out and let your customers find you.

3. Local + Relevant

Does everyone have to find you? Ideally, to gain higher ranking in the search engines, yes.  But let’s say you’re a landscaping company in Wisconsin, does it matter if someone in Texas finds your article? Sure, it may be useful to them, but they aren’t your target and aren’t likely to become your customer. Unless you’re trying to reach a national audience – focus your content on your target geography. 

Think: What does local mean to you? Is it the state of Wisconsin, is it Green Bay, or Northeast Wisconsin?  What is relevant to your audience? Lakefront landscaping solutions, plants appropriate for zones 4 and 5, preparing your plants for the winter season, snow removal anybody? Okay, so those are obvious, let’s try less obvious… How about “What you need to create the perfect outdoor grilling space for your next Packer party!”?

 

Finally, taking all of this into consideration; solving a problem, giving your customers the information they seek, keeping it local, and being genuinely you, there’s one message that should be loud and clear – YOUR PASSION.  Your customers will easily be able to see that your business is driven by what you love (which is what they’re looking for)!

 

BRING repositions with new space and video production studios

We’re happy to feel at home in our new space. We’re putting the finishing touches to our new digs and are excited to get energized with the new vibe. Our new 3,000 sq ft office is adjacent to Pixelmax Studios with several room sets and a huge white sweep. So, in addition to our focus on Brand and Web Development, we have expanded our Video Production capabilities to be some of the best in the area. Don’t be shy! Stop over for a tour at 900 Challenger Drive, Green Bay.