Xperience Fitness – Be unstoppable

Brand Situation

After years of using direct mail, Xperience Fitness came to us with the quest to help uncover their true customer, their authentic brand and a relevant channel of communication. After touring gyms around the midwest and interviewing staff and members, our brand audit process led us to a target persona and brand promise of becoming “Unstoppable.” It was an empowerment that was communicated across the complete digital landscape along with TV and billboard support. The digital campaign connected through display, search and YouTube ads that drove the target audience to trackable landing pages on the Xperience Fitness website.

Brand Elements

  • Brand positioning
  • TV commercials
  • Out-of-home
  • Digital display campaigns
  • Paid search campaigns
  • Environmental branding

Brand Elevation

The Unstoppable brand messaging and images were woven into every aspect of internal and external branding.

The new brand positioning gave value to the clubs and built a sense of membership commitment.

By utilizing digital media, we could track clicks, drive web traffic and funnel leads to each gym.

From the client

“We tapped David and his team for our rebranding project because of their track record and brand development process. Internally, our staff identified with our new direction and gym members were energized by the motivational direction of the messaging. Overall, our clubs have increased membership and have elevated their position in the marketplace through high-level creative and targeted digital channels.”
– Jon Barton, CEO

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