Hinterland – Taste beyond your boundaries


Brand Situation

When Hinterland announced their new location in the Titletown District they knew they needed a trophy-winning web presence to match. We researched and delivered a brand position with creative messaging that got to the core of what Hinterland stood for and was passionate about. We created the website which included on-location photography to give the target audience a true feel for the environment and offerings. Built with responsive design, the site works effectively on all devices and can be easily updated by each restaurant through our content management system.

Brand Elements

  • Brand Positioning
  • Responsive website development
  • Digital Display Campaign
  • Photography


Brand Elevation

Hinterland’s new brand promise “Taste beyond your boundaries” clearly articulates their passion for exploring new flavors.

The new website told the Hinterland brand story, sold the unique experience and increased visitor engagement with their many beers

From the client

“We struggled with our online brand direction for quite a while before the team at BRING came to us with a website concept and clear brand messaging that truly reflected who we are. The website tells our story very well and sells our crazy passion for food and beer. These guys rocked it.”
– Bill Tressler, Owner, Hinterland Brewery

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