DLM – From wood to wow!

 

Brand situation

DLM had recently changed its name through a corporate restructure, leaving its old moniker and brand equity behind. The company came to BRING to reposition itself as a trusted leader with dependable delivery on their word. After performing a brand audit and talking extensively to customers and non-customers, we presented a number of authentic brand positioning statements that set the company apart and was true to their DNA. From ”Wood to Wow” we revamped the logo, created a responsive website that could sell their portfolio out in the field and produced a comprehensive video to showcase the capabilities and technology within their plant.

Brand Elements

  • Brand audit
  • Responsive website
  • Photography
  • Web videos
  • Recruitment campaign
  • Brochure package

Brand elevation

The new site was responsively designed for tablet presentation, which was critical for the sales team traveling out of market.

Our online video tour sold the size of the facility and technical advantages that beat many larger market facilities.

Creating a recruitment campaign for job fairs sold the benefits of a career with the company and filled the funnel.

 

From the client

“BRING was recommended to us based on past success with other brands. Their Brand audit process was extremely valuable for its information and letting our clients know that we valued their opinions. Overall, our new position has resonated with customers and our plant staff who now have a clear brand promise to rally behind. To support our continued growth, we have added a new Mid-Atlantic Region sales office.”

Gary Langer, Director of Sales & Marketing

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