ExacTech – Exactly the right fit

Brand Situation

Exactech is known for fabricating some of the largest equipment in the world; however, they also specialize in scalable processes that apply the same quality and precision to mid-size builds. We rebranded the company to focus on its “Mid to Mega” build expertise with a promise to be “exactly the right fit,” no matter the size or complexity of the job. The message was communicated through web, print collateral and a video tour that sold potential customers on Exactech’s focus on their customers’ needs.

Brand Elements

  • Brand positioning
  • Logo development
  • Responsive web design
  • Brand video production
  • Brochure package

Brand Elevation

The old, dated brand is now bold, modern and communicates industry leadership.

The new brand transcended through to employee apparel and building graphics, giving staff a new brand flag to rally around.

We brought the new brand to life through printed material and a branded video tour of the plant and the process.

From the client

“BRING listened to our goals and objectives to deliver a brand identity and website that the entire company is proud of. We look forward to what the entire campaign will bring as we are already getting great feedback on the new image from current and potential customers.”

– Brock Rubens, Manager of Industrial Sales and Marketing

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